It was started by a chocolate company called Mary Chocolate, and after that, all the other chocolate companies copied with a catch phrase “women give chocolates to men”. Of course this custom originally came from abroad , but it has become popular in Japan too.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZVXDtvTaR9Dnaikhx0_imMfE8GjFEy2mERjuY4J8_rsdlZa4Yq9-WbyQ6jf9kc8vweZiJMGnZxacSIjtAXtBSYQ85mmakFQh7W9b_TprtPiCKAT9lBBzu153P61xTa5ohvHwQO0SXKAk/s320/h_cake.jpg)
Also, both Valentine’s Day and White Day gifts can be given to not only your loved ones but also to your friends or workmates.
I think it is an interesting but unique event.
Don’t be surprised if you are a man and get chocolates on Valentine’s Day.